I read an article recently where the author claimed that the prospects for the handicapping business just aren’t what they used to be. He bemoaned the economy and several other factors as culprits. Actually, I had to laugh. And, I’m sure that any successful handicapper who read it would be laughing too. Let me tell you three simple reasons why there will always be money to be made in the handicapping business.
First of all, there will always be sporting events for people to wager on. You can include just about any sport you want on the list: football, baseball, hoops, hockey, auto racing, horses, boxing, golf, soccer. The list goes on and on. If there’s a sporting event on tap humans will find ways to make that event more interesting by gambling on it. It’s been that way almost since the beginning of human history. And, that’s not going to change any time soon. In fact, there are probably more sporting events being staged around the world now than ever before. If anything, there will only be more in sports handicapper the future.
Along with the proliferation in sporting events there has also been an increase in gambling outlets available to the general betting public.
Of course, there are always the legit sports books in Vegas. But, that’s only the tip of the iceberg. Then there are the online/offshore sports books, which all want a piece of the action. And don’t forget about the countless underground bookie operations being run all over the U.S. and abroad. Although they may be illegal, it doesn’t mean they are going away. As long as there is a sports gambling market to be filled there will always be those looking to exploit it, even if it means running the risk of going to jail. Again, this has been proven time and time again throughout history.
The third piece of the puzzle is the sports gambler or, what might be more accurately described as the “sports investor.”
Basically, these people see sports betting as a way to make an easy buck. But, for one reason or another, they aren’t necessarily inclined to do their own handicapping. There are many reasons for this. Maybe they just don’t have the time or the patience. Maybe they’ve tried but they’re just not very good at it. Whatever the reason, sooner or later, a lot of these people come to the conclusion that it’s easier to just have someone else do it for them. And they are perfectly willing to pay for the service. And, that’s where the sports advisory services cash in.
Think of it this way. Just as there is a market for stock brokers, investment advisors, financial planners, money managers (and consultants of all kinds) there is also a market for sports handicappers who can pick their share of winners against the spread. And that will always be true as long as there are sporting events, gambling outlets, and people who see sports betting as a way to make easy money.